Demeral

PROWASH

The development of an idea Demeral have renewed their products and introduced PROWASH, the professional range for daily hair protection. The use of prime-quality, selected active ingredients and the products’ technical features make PROWASH a general, state-of-the-art, highly effective range able to meet the requirements of even the most demanding hairdressers. The acidic pH value, an essential feature of the range, guarantees radiant, soft, easily-combed hair and protection and is able to keep hair healthy thanks to its preservation qualities, restoring the vitality and strength lost through chemical treatments, adverse climate conditions or frequent washing using aggressive products.

THE MISSING LINK

professionalism turns seductive The exquisite use of exhilarating tropical and fruit essences and the exciting rediscovery of milk and its large number of nutritional properties

ARE COMBINED

along with the techniques required by professional use to create a new way of cleansing. Laboratory tests guarantee the reliability and effectiveness of this range of products, making it an essential choice for everyday use. PROWASH. The right choice.

BATH FOR NATURAL HAIR

With revitalising Creamy Milk A delicate formula enriched with milk proteins, which nourishes natural hair without weighing it down, enhancing its extraordinary compactness, radiance and guaranteeing protection. Its balanced formulation helps thin, dry hair to recover body and strength, while greasy hair becomes lightweight and easy to comb. With an all-pervading, creamy milk fragrance. Directions: apply to scalp and wet hair, massage gently using circular movements, rinse and repeat.

BATH FOR TREATED HAIR

With moisturising Coconut Milk and Peach A specific treatment for sensitised hair which makes use of the active ingredients in COCONUT MILK, with its well-known moisturising and nutrient properties, and PEACH, which thanks to its vitamin content provides a powerful revitalising effect. The combination of these has a regenerating effect on treated hair shafts, which result as being more visibly voluminous, radiant and easy to comb. Dull, lifeless hair finds strength and radiance, and a delicate fragrance. Directions: apply to scalp and wet hair, massage gently using circular movements, rinse and repeat.

REFRESHING BATH FOR FREQUENT USE

With toning Rice Milk & Scots Pine An ideal shampoo for frequent washing and for those who practice sport or swim regularly. RICE MILK, which is rich in softening and soothing ingredients, leaves hair soft and silky, while the essence of SCOTS PINE has a refreshing and purifying effect on the scalp. Its ultra-delicate formula cleanses hair without damaging it, leaving a pleasant, long-lasting sensation of freshness. Directions: apply to scalp and wet hair, massage gently using circular movements, rinse and repeat.

POST-DYEING BATH

With regenerating Strawberry Milk & Jojoba Specifically formulated to maintain dyed hair colour, this formula is based on the use of oil of JOJOBA, a non-greasy “liquid wax” which has a protective effect and STRAWBERRY MILK, an antioxidant fruit with a considerably high vitamin and nutrient content. Their restructuring properties and acid pH value smooth down the hair scales thereby preventing colour pigments from escaping, even after many washes. Colour shades will have more shine, radiance and will last longer. Directions: apply to scalp and wet hair, massage gently using circular movements, rinse and repeat.

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