Following an extensive research on the beauty industry in Southeast Asia, it was brought to light that the majority of beauty shows in the region were B2C-oriented (Business to Consumer – where the products and services exhibited were targeted at the public) and not B2B (Business to Business – where exhibitors cater specifically to the beauty professionals in the industry such as salon and spa owners, beauty academy students and potential investors in the beauty trade). ECMI Trade Fairs SEA thus conceptualised and launched Cosmobeauté, a very first beauty trade exhibition in Southeast Asia that caters to beauty professionals such as importers, distributors, professional beauticians, spa therapists, etc. There have been similar international beauty shows organised in Europe and independent shows in Asia but to date, there was no one show that aimed at a regional platform for the Southeast Asia market.

PBA - PROFESSIONAL BEAUTY ASSOCIATION - Beauty Week is North America's largest, most inclusive beauty event, offering unlimited networking, education, and professional growth opportunities to all sectors of the beauty industry. This week of beauty features PBA Symposium, the North American Hairstyling Awards, Best Practice Club, City of Hope and Beacon. PBA Beauty Week is produced by the Professional Beauty Association in cooperation with Cosmoprof North America.

NAHA : NORTH AMERICA HAIRSTYLING AWARDS is the most prestigious hairstyling competition in North America.

Demonstrating that hard work and tenacity always leads to success, Cosmoprof North America continues to maintain its coveted position as the premier business-to-business beauty event. Encompassing all sectors of the industry in one venue, it remains the single most important forum for the entire beauty industry despite the challenging economic climate.